3M Pride

We partnered with 3M and PFLAG for an activation during the Pride Festival in Minneapolis. We wanted to highlight the importance of parents “coming out” in public support for their LGBTQ+ children. We made this video to document the activation, tell the stories of some of these parents, and spread the message beyond the event. The video went on to win a Webby Award. I served as director, cinematographer, and editor.

The rest of the team included:

Dustin Black – Group Creative Director

Becca Abellera – Writer

Kristen McCune – Photographer

Benjamin Mueller – Producer

Brad Smith – Print Production

Tricia Lynch – Account Executive

Laura Fegley – Executive Creative Director

Mike Caugin – Chief Creative Officer