Cub Cadet: Step Up

Cub Cadet was launching a new zero-turn lawn mower, and we were tasked with creating a series of social videos showcasing the premium features of the new machine. We found ways to infuse clever humor into each of the videos while still clearly communicating the features and benefits, making these social friendly and memorable, while being very hard-working. These videos, along with the larger campaign, helped make the Ultima the most successful product launch in Cub Cadet’s history. I worked on concepting, and then served as director, cinematographer, editor, and colorist.

The rest of the team included:

John Neerland  – Group Creative Director

Eric Hansen – Writer

Adam St. John  – Art Director

John Borchardt – Producer

Alyx Svatek, Kenzie Dyksra, Rob Hagemann – Account Exective

Mike Caugin – Chief Creative Officer