Explore Minnesota Tourism

Along with the team at Colle McVoy, I worked on the Explore Minnesota Tourism Account for five years.  I was on the team that created the pitch to  launch the #OnlyinMN campaign. I then went on to shoot and edit eleven TV spots for the campaign.  The spots ran as part of the largest media buy in Explore Minnesota’s history, including running ads during multiple Super Bowl Broadcasts.  Throughout the life of the campaign, Minnesota saw a 98 percent increase in visitor spending, a 9:1 return on investment of marketing dollars, and an 84 percent increase in incremental trips.

Credits (Throughout the Campaign):

Carl G Martin – Director, Cinematographer, Editor

Dustin Black and John Neerland – Creative Directors

Michael Seitz and Casey Christian – Art Directors

Lisa Hall and Adam Ridgeway – Writer

Shannon Laylon, John Borchardt, and Ben Mueller – Producers

Anna K Olson – Stylist

Dave Pope – Key Grip

Account Team – Allison Kuznia and Ryan Olson

Chief Creative Office – Mike Caguin