Explore Minnesota Tourism
Along with the team at Colle McVoy, I worked on the Explore Minnesota Tourism Account for five years. I was on the team that created the pitch to launch the #OnlyinMN campaign. I then went on to shoot and edit eleven TV spots for the campaign. The spots ran as part of the largest media buy in Explore Minnesota’s history, including running ads during multiple Super Bowl Broadcasts. Throughout the life of the campaign, Minnesota saw a 98 percent increase in visitor spending, a 9:1 return on investment of marketing dollars, and an 84 percent increase in incremental trips.
Credits (Throughout the Campaign):
Carl G Martin – Director, Cinematographer, Editor
Dustin Black and John Neerland – Creative Directors
Michael Seitz and Casey Christian – Art Directors
Lisa Hall and Adam Ridgeway – Writer
Shannon Laylon, John Borchardt, and Ben Mueller – Producers
Anna K Olson – Stylist
Dave Pope – Key Grip
Account Team – Allison Kuznia and Ryan Olson
Chief Creative Office – Mike Caguin