We partnered with 3M and PFLAG for an activation during the Pride Festival in Minneapolis. We wanted to highlight the importance of parents “coming out” in public support for their LGBTQ+ children. We made this video to document the activation, tell the stories of some of these parents, and spread the message beyond the event. The video went on to win a Webby Award. I served as director, cinematographer, and editor.
The rest of the team included:
Dustin Black – Group Creative Director
Becca Abellera – Writer
Kristen McCune – Photographer
Benjamin Mueller – Producer
Brad Smith – Print Production
Tricia Lynch – Account Executive
Laura Fegley – Executive Creative Director
Mike Caugin – Chief Creative Officer
