When Fendt got country music star and American Idol judge Luke Bryan as a brand spokesperson, Colle McVoy decided to do more than have Luke appear in a video spot for the brand. Instead, they had him produce a batch of his favorite snack, popcorn. I worked alongside the creative team in concepting sessions, helped prep for the shoot, edited the hero video, as well as all of the teasers and other assets for the campaign, did the visual effects and color correction, and served as DP and editor on the packaging shoot.
The rest of the team included:
Group Creative Director: John Neerland
Art Director: Erin Slayton
Copywriter: Teddy Solberg
Producers: Laurel Bekke and Daniella Keith
Account: Bryan Munsell
Art Director (Packaging Shoot): Nate Miller