I have done a lot of work on the Associated Bank account over my time at Colle McVoy. From shooting spots with Minnesota Wild and Green Bay Packer players, to editing spots with Major League Baseball MVP Christian Yelich, the team and I have managed to tell great stories in a variety of tones and styles.
This was a fun editing experiment. This video wasn’t part of the initial concept for our shoot. As part of our time in Lambeau, we shot an interview with Packer’s soon-to-be Hall of Famer, Jerry Kramer. Jerry was a great story teller, and he rattled off a story about his last game in the NFL over the course of our interview. We loved the story and wanted to make a spot out it. We decided to piece together visuals to illustrate his story using B-Roll from the mostly un-related TV spot we shot in Green Bay. The only problem was that Jerry’s story run the full gamut of emotions, from dejection and disappointment to elation. Our TV spot consisted entirely of fans chanting and cheering on their team. With some creative editing, I pulled the “heads” and “tails” off of our fan footage, including footage of the actors waiting around before “Action!” was called, or after the director had cut. I mixed this with some archival game footage, as well as emotional music and sound design, and managed to put together a piece that illustrates the valleys, as well as the peaks, in Jerry’s story. Associated Bank shared it on their social channels to commemorate Jerry’s induction into the Hall of Fame, and the video played during the game at Lambeau Field when the Packers celebrated Jerry’s achievement. I served as second shooter at the shoot, as well as editor and sound designer on the video.
The rest of the team included:
Michelle Cherland – Creative Director
Andy Graca – Writer
Jack Treacy – Art Director
John Borchardt – Producer
Danny Skalman – Account Executive
Alex Horner – Cinematographer
Patrick Pierson – Director
Mike Caugin – Chief Creative Officer
This was shot with Christian Yelich right after he won the Major League Baseball MVP award. I served as second shooter, and editor on the spot. We used split-screens and match cuts to show Yelich across a season of stellar performances.
The rest of the team included:
Michelle Cherland – Creative Director
Matthew Cermak – Writer
Taylor Snyder – Art Director
Kym Caranza-Meurer – Producer
Karina Moy – Account Executive
Brandon Boulay – Cinematographer
Mike Caugin – Chief Creative Officer
This was a fun series of comedic spots we shot with Green Bay Packers Full Back John Kuhn. In each script a reporter asked him a question about his football career, but John just kept going off on tangents about his love for Associated Bank’s Packer’s checking. I shot, directed, and edited these spots. We managed to shoot five of them in an afternoon.
The rest of the team included:
Puja Shah – Creative Director
Zach DeBlaey – Writer
Jack Treacy – Art Director
Madee Carlson – Producer
Karina Moy – Account Executive
