We partnered with 3M and PFLAG for an activation during the Pride Festival in Minneapolis. We wanted to highlight the importance of parents “coming out” in public support for their LGBTQ+ children. We made this video to document the activation, tell the stories of some of these parents, and spread the message beyond the event. The video went on to win a Webby Award. I served as director, cinematographer, and editor.

The rest of the team included:

Dustin Black – Group Creative Director

Becca Abellera – Writer

Kristen McCune – Photographer

Benjamin Mueller – Producer

Brad Smith – Print Production

Tricia Lynch – Account Executive

Laura Fegley – Executive Creative Director

Mike Caugin – Chief Creative Officer